AI-Powered Launch Intelligence

Your Amazon Dashboard Is Lying About Your Ad Spend

LaunchBrief generates a complete launch strategy for your next KDP book — with the one metric Amazon hides from you baked into every recommendation.

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Built by an author publishing 15–20 books/month across multiple pen names.

Three things killing your launch ROI

Most KDP authors lose money in their first 30 days — not because their books are bad, but because they're making decisions with incomplete data.

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Amazon hides your real ACOS

The dashboard excludes Kindle Unlimited page-read revenue. A campaign showing 80% ACOS might actually be running at 45% once you factor in KU reads. You're killing winners.

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Flat keyword bidding burns cash

Bidding equally on all keywords ignores how Amazon's algorithm works during launch week. The first 72 hours need a tiered strategy — low-competition wins first, high-volume later.

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Wrong categories, right book

You're picking categories based on relevance. You should be picking them based on rank velocity — how many sales it takes to hit #1. The bestseller tag is a discovery engine. Use it.

KU-Adjusted ACOS changes everything

Amazon's ad dashboard shows you one number. The real number — once you account for Kindle Unlimited page reads — tells a completely different story.

Amazon Reports ACOS: 78%
KU Page-Read Revenue +$142.30
KU Revenue Percentage 42%
True ACOS (KU-Adjusted) 45.2%
✕  Amazon says: Kill this campaign (78% ACOS)
✓  Reality: Scale this campaign (45% true ACOS)

Ten sections. One brief. Zero guesswork.

Every LaunchBrief launch pack is tailored to your book, your genre, your series position, and your budget.

01

Market Positioning

Where your book sits in the competitive landscape and how to position it for maximum visibility.

02

Comp Title Mapping

The books your readers are already buying — and how to appear alongside them in Amazon's recommendations.

03

Blurb Variants

Three blurb versions optimised for different reader triggers — emotional, plot-driven, and trope-forward.

04

Tiered AMS Keywords

A three-tier keyword architecture sequenced across 30 days — not a flat list of suggestions.

05

Category Strategy

Categories ranked by rank velocity, not just relevance. Where you can actually hit #1 with launch-week sales.

06

KU-Adjusted ACOS Targets

Real profitability targets based on your genre's KU read-through rate. The number Amazon won't show you.

07

Pricing Strategy

Launch week pricing versus post-launch pricing. When to go wide, when to hold, when to discount.

08

30-Day Campaign Calendar

Day-by-day action plan covering ad activation, keyword tier transitions, and budget scaling triggers.

09

Series Positioning

How this book fits your series arc and how to use it as an entry point for read-through revenue.

10

Pre-Launch Checklist

Everything you need to do before hitting publish — metadata, categories, pricing, and campaign setup.

One launch. One brief. One price.

No subscriptions. No recurring fees. Pay once, get everything you need for your next launch.

$197 per launch

Generated in under an hour. Strategy that would take a week to build yourself.

All 10 sections tailored to your book
KU-adjusted ACOS targets for your genre
Tiered keyword architecture with bid recommendations
Three blurb variants ready to A/B test
30-day campaign calendar with budget triggers
Category strategy ranked by rank velocity
Markdown export — copy into any tool
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Five emails. KU-adjusted ACOS, tiered keyword sequencing, rank-velocity category selection. More strategy than most KDP courses teach in ten modules.